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BENETEAU X ALPINE PARTNERSHIP

23/01/2025

Two icons of the French industry, Alpine and BENETEAU, unite in a long-term partnership to align expertise and vision.

Two emblematic pillars of French industry are proud to announce a long-term partnership at the international boat show, Boot Dusseldorf.

BENETEAU and Alpine, the high-end sports specialty brand and BWT Alpine Formula One Team, will collaborate on a series of projects designed to strengthen each brand’s dedication to innovation through design and excellence in quality. Firmly rooted in their world-beating heritage, combining more than two hundred years of expertise under the famous tricolor banner, BENETEAU and Alpine are now ready to redefine luxury style, sporty design and lead a new generation of thrill seekers toward ultimate style.

This co-branding partnership will provide Alpine and BENETEAU owners and dealers with exclusive access to special events and offers. The partnership extends to the Alpine Cars and BENETEAU product ranges and will result in limited edition collaborations to be announced later this year.
Rolling through the Grand Prix, the BWT Alpine Formula One Team, motorsport DNA and the automotive product plan matches BENETEAU's ambition.

The yacht builder’s global leadership and investment in a new range are aligned to propel these two icons of French industry and technological expertise on the path of strengthening their design-oriented vision and becoming the reference in their respective fields.

The first projects will be announced in March 2025.

Interview:

We are delighted to join forces with such a respected player in motorsport.

Declared Eric LeVine, sales director of BENETEAU Motor Yachts.

This partnership reflects our shared dynamism and willingness to challenge ourselves to discover new paths to success. Alpine represents an obvious and logical partner. There are so many parallels with our brand, such as being a benchmark in manufacturing high-end products, our vision of a superior customer experience, and our desire to exceed market expectations.

Spokesperson for the BWT Alpine Formula One Team, Oliver Oakes declared:

We are very excited about partnering with the prestigious yacht builder BENETEAU. The BWT Alpine Formula One Team and BENETEAU are at the forefront of their performance-based industries and, combining this experience, will be able to create a series of cutting-edge projects. Alpine’s bold goals for automotive success, both on and off the track, are reflected in BENETEAU’s innovative vision for the future and we are thrilled to begin this collaboration.

 

Antonino Labate, Vice President of Sales, Marketing and Customer Experience at Alpine, also commented:

We are delighted to announce Alpine's latest collaboration with the French boating giant BENETEAU. Beyond our passion and expertise in France, we share common ambitions in terms of product development, sustainable innovation, and growth. This partnership addresses a wide range of activities that will allow us to bring together our respective audiences and gain international visibility.